Ecwid Surf Shop

Sweet gear to help you shred in style

Why Ecwid Surf Shop?

We're professional designers, stylists, innovators, trendsetters, beachgoers, and surfers. We're a talented team of laid-back professionals with diverse industry experience. We're on a mission to become the leading experts in living the dream.

Why are we unique? From conception to execution, we bring to life our own designs. We have a team of renowned stylists that scour the beaches of Southern California and beyond to deliver unparalleled apparel. Our buyers specialize in obtaining premium labels and rare finds, which we deliver straight to our customers at affordable pricing through our radically easy-to-shop website.

We seek and set trends — a reputation we've worked hard to earn and continually strive to maintain.

Ecwid Surf Shop isn't simply a store, we are life.

"Whether I just stop in for wax, need a new wetsuit or want to talk about how ridiculously crowded Seaside was last weekend, Ecwid Surf Shop is my spot." 

Sarah Sloane
Local Encinitas Surfer

About Ecwid Surf Shop

Den Mitchell

Ecwid Surf Shop Owner & Co-Founder

Born and bred in Encinitas, CA, I learned how to surf and walk at the same time. In addition to water, food, air, and a few other bare necessities, I am much more alive when I see a purple blob on the swell forecast.

Mainly due to boredom and a need to surf shops leveraging modern technology, Ecwid Surf Shop was established in the summer of 2015.

Welcome - we're glad you're here.

Find Our Location

Surf on into our brick-and-mortar shop. We are conveniently located in Encinitas, CA on 144 W. D Street, just a few hundred feet away from our personal paradise — Moonlight State Beach.

Don't forget to bring your board. We love taking lunch and mid-day surf breaks with our customers!

144 W D St #103, Encinitas, CA 92024

Store Hours

Monday - Friday

10am - 6pm


8am - 6pm


8am - 4pm